AN AGRI X INITIATIVE

The Government of India's vision of transforming "Annadata to Urjadata" is creating a new paradigm for Indian agriculture—one where farmers are not only the nation's food providers but also valued contributors to its clean energy economy. By harnessing the potential of agricultural biomass, this vision is opening new income opportunities, strengthening rural prosperity and supporting India's journey towards Net Zero 2070.

Mission Happy Farmers, a flagship initiative of Agri X, has been conceived to accelerate agricultural transformation by empowering farmers and strengthening their role in India’s evolving agri-value chain. The initiative brings together farmers, policymakers, industry leaders, technology providers, researchers and investors to build meaningful partnerships, market linkages and knowledge ecosystems. By promoting innovation, sustainable practices and the productive utilisation of agricultural resources, Mission Happy Farmers aims to create greater value for farmers and advance a resilient, inclusive agricultural future.

The initiative connects farmers, FPOs, cooperatives, agri-tech companies, research institutions, financial organisations, government agencies, and agribusiness leaders to create an ecosystem that supports modern agriculture and rural entrepreneurship.